Have you ever felt like your B2B marketing efforts aren’t going well? Don’t worry.Only few believe their technique is effective.
This is because most people don’t have a strong foundation in the principles of B2B marketing.
What is B2B Marketing anyway?
As a B2B business, you’ll sell services directly to other companies instead of consumers. Some examples of these businesses include:
- Freelance writers working with companies to provide them write-ups.
- A business consultancy firm that helps corporations.
If your primary form of turnover is invoicing clients for services, you’re a B2B company.
A B2B audience is seeking expertise and education, while B2C audience prefers to receive marketing in the form of entertainment and discounts.
This states the inefficient campaign of B2B companies. We seeing B2C marketing everyday. But as B2B business owners, technique of marketing should be changed.
Then, how should we be marketing? Let’s look at some techniques
B2B Content Marketing
B2B marketing can be tough, but content marketing is where you can really shine. By its very nature, content is a platform for educating your audience and sharing your expertise – the essential thing a B2B audience wants. Some companies like Motivate Box do an excellent job in their marketing.
Share Expertise With Blogging:
There are two elements of a highly effectively blog: value and consistency. The ways for the success are listed below:
Create blog posts – regularly – that are packed with research and well-organized information.
- Blog because you have knowledge to share.
- Because you want to truly educate your audience.
- Blog for SEO alone
- Try to be funny or entertaining and lose sight of your business goals
Use Social Media Effectively:
Many think social media is only for B2C marketing, but that thought should be changed.
There are way too many business owners simply trying to make a sale here.That’s not advisable. Social media should always be used as a connection tool. Build a loyal, engaged audience to reach your goal.
Communicate Results Through Case Studies:
Case studies help a lot. Ultimately, you want to start measuring how your services impact clients.
Once you’ve gathered that data, compile it into a case study. It’s a great way to move leads closer to a sale by proving your worth. Try to understand the needs of your audience. For example, one can see the content on http://www.motivatebox.com/ for reference.
Generating Qualified Leads:
In the B2B world, success should be measured by how many excellent leads you generate. But the real results come when you’re regularly sourcing good leads to your sales team.
Educate your Audience:
Among B2B marketers, webinars are identified as the 2nd most effective tactic. By producing a highly targeted webinar, you get the chance to:
- Gather email addresses
- Provide an immense amount of value
- Capture attention
Building Your List:
Contents are post-specific resources that increase engagement, blog post conversions and email subscriptions. Some of the types of contents I’ve found to work well are:
- Checklists and
- Resource Lists.
There are many B2B websites that list exactly what merchandise they sell. Companies like Motivate Box specifically lists the products they have for sale.
Ready to Grow Your B2B Company?
Remember, you’re not running a B2C marketing campaign. If you want to grow as a B2B business, it’s important to think in terms of it’s own marketing.
I hope this post has provided you a strong foundation. Now, get out there and accomplish all your goals!